Klantgerichte analytische oplossingen

Global Marketing Specialist

Schermafbeelding 2021 02 26 Om 12.27
Onze opdrachtgever
Klantgerichte analytische oplossingen

De focus van Malvern Panalytical ligt op het creëren van innovatieve, klantgerichte oplossingen en diensten om de efficiëntie te verbeteren en tastbare economische impact te leveren door middel van chemische, fysische en structurele analyse van materialen.

  • OpleidingHBO/WO
  • Contractvast
Global Marketing Specialist

As a member of the Corporate and Marketing Communication team, the Marketing Specialist plays an important role in the transition to a global and customer centric demand generation process, delivering to the different sectors their demand funnel objectives and the content strategy.

  • Schermafbeelding 2021 02 26 Om 12.23
  • Schermafbeelding 2021 02 26 Om 12.29
  • Schermafbeelding 2021 02 26 Om 12.24

Job description

The Global Marketing SpecialistHe/she is responsible for supporting the global planning, creation and activation of the marketing assets in cooperation with the Manager Marketing Programs. Furthermore he/she will take care of the curation and optimization of the marketing assets in the different tools.

What are your accountabilities?

Campaign Management, Content Strategy and Operations

  • Responsible for planning and coordinating the creation of marketing assets and (online) events to support the buyer’s journey, in line with the brand guidelines and regulatory compliance where applicable.
  • Monitor coordination of the execution of campaign programs and the activation of content, in collaboration with the Global Demand Centre. Take corrective actions if necessary.
  • Monitor progress of the planning.
  • (Co-)own and (co-) manage content tools.
  • Contribute to the desired image of Malvern Panalytical in the internal and external environment and influence stakeholders with supporting marketing & communication activities in line with the marketing planning / activities.

General Management

  • Plan and execute marketing tactics with the support of agencies and internal experts.
  • Manage the relationship with relevant colleagues.
  • Deliver within given budgets and planning.
  • Proactively support and comply with the Group’s policy on Code of Business Ethics.

 

Your profile

Experience

  • 3+ years experience in a professional marketing role.
  • Proven track record in managing marketing assets and campaigns.
  • Demonstrated ability to quickly learn and apply new domain knowledge to content strategy and asset creation.

Qualifications

  • BA or BS required, preferably in business, marketing, communication, or NIMA A/B.
  • Acquire solid knowledge of target audience, buyer’s journeys, thought leadership, targeting and segmenting.
  • Has affinity with technology and/or is able to learn about the technologies in our organization.
  • Up-to-date knowledge on trends and developments in (B2B) marketing.
  • Good command of English.
  • Being able to act on a global level.

Interpersonal skills

  • Customer focused
  • Self-starter
  • Communicative
  • Highly organized, good planning skills
  • Flexible with strong business sense
  • Multi-tasking
  • Collaborative
  • Delivers on commitments, every time

Meer over Malvern Panalytical
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 06 41105986
 bertram@konneqt.nl
Bertram