De focus van Malvern Panalytical ligt op het creëren van innovatieve, klantgerichte oplossingen en diensten om de efficiëntie te verbeteren en tastbare economische impact te leveren door middel van chemische, fysische en structurele analyse van materialen.
Are you able to orchestrate high quality go-to-market plans around target customers? Are you looking for a position in which you play an important role in the transition to a customer centric demand generation process? Do you want to do this in an international, but friendly environment? Then this might be your chance to become a part of the Malvern Panalytical global marketing team!
You are responsible for the development & execution of the go to market plan for Malvern Panalytical's Existent Product Initiatives (EPI). You will lead the content planning and operations: creation, curation and activation in liaison with Global Demand Center, Sectors, Field Marketing and Product Management. You manage creative brief development and use, working cross-functionally to gather the information needed to optimize asset creation.
Existent Product Initiatives is comprised of four primary strategies and tactical components, which are not included in campaign plans. Strategies include: Inbound Marketing (SEO/SEM, Social Media, etc.), Website Conversion Optimization, Lead Nurturing and Sales Enablement.