Klantgerichte analytische oplossingen

Manager Marketing Programs

Schermafbeelding 2021 02 26 Om 12.27
Onze opdrachtgever
Klantgerichte analytische oplossingen

De focus van Malvern Panalytical ligt op het creëren van innovatieve, klantgerichte oplossingen en diensten om de efficiëntie te verbeteren en tastbare economische impact te leveren door middel van chemische, fysische en structurele analyse van materialen.

  • OpleidingHBO/WO
  • Contractvast
Manager Marketing Programs

Are you able to orchestrate high quality go-to-market plans around target customers? Are you looking for a position in which you play an important role in the transition to a customer centric demand generation process? Do you want to do this in an international, but friendly environment? Then this might be your chance to become a part of the Malvern Panalytical global marketing team!

  • Schermafbeelding 2021 02 26 Om 12.23
  • Schermafbeelding 2021 02 26 Om 12.29
  • Schermafbeelding 2021 02 26 Om 12.24
Job description

You are responsible for the development & execution of the go to market plan for Malvern Panalytical's Existent Product Initiatives (EPI). You will lead the content planning and operations: creation, curation and activation in liaison with Global Demand Center, Sectors, Field Marketing and Product Management. You manage creative brief development and use, working cross-functionally to gather the information needed to optimize asset creation.

Existent Product Initiatives is comprised of four primary strategies and tactical components, which are not included in campaign plans. Strategies include: Inbound Marketing (SEO/SEM, Social Media, etc.), Website Conversion Optimization, Lead Nurturing and Sales Enablement.

What are your responsibilities?
  • Orchestrating and executing the go to market plan for EPI. Develop, execute and run high quality go-to-market plans for all EPI request coming from Field Marketing and Product Management
  • Liaising with sector marketing program manager to determine the best approach for product introductions/updates etc.
  • Agreed EPI activities: Support Product Management and Field Marketing on product introduction/updates, obsolescence, webinars, content rebranding/rework and events.
  • Actively participating in product marketing process (value mapping and audience framework) and create messaging framework accordingly aligned with the portfolio mapping process.
  • Contributing to the yearly Global Marketing EPI plan and budget in line with the marketing strategy and formulated targets.
Your profile
  • Pro-active, self-starter, able to undertake projects with autonomy
  • Excellent communicator, ability to interact with colleagues and customers at all levels creative and innovative; fluent in English (C1)
  • Strong project management and organizational skills; ability to juggle multiple projects successfully and prioritize tasks effectively
  • 5 or more years’ experience in developing and executing marketing communication programs in B2B environment, preferably in technology or science
  • Proven track record in delivering content and campaign programs
  • BA or BS required, preferably in business, marketing or communication
  • Up-to-date knowledge on trends and developments in B2B marketing
  • Knowledge of our target audience
  • Affinity with technology
  • Sense of humour to deal with the day-to-day challenges of the job

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