Klantgerichte analytische oplossingen

Segment Marketing Manager

Schermafbeelding 2021 02 26 Om 12.27
Onze opdrachtgever
Klantgerichte analytische oplossingen

De focus van Malvern Panalytical ligt op het creëren van innovatieve, klantgerichte oplossingen en diensten om de efficiëntie te verbeteren en tastbare economische impact te leveren door middel van chemische, fysische en structurele analyse van materialen.

  • OpleidingHBO/WO
  • Contractvast
Segment Marketing Manager

Do you want to step into a high-tech world with a strong customer focus on the semiconductor business? Do you have a technical background, a business development mindset and ample knowledge of metrology tooling? Then this might be your chance to become a member of the Malvern Panalytical advanced materials sector team!

  • Schermafbeelding 2021 02 26 Om 12.23
  • Schermafbeelding 2021 02 26 Om 12.29
  • Schermafbeelding 2021 02 26 Om 12.24
Job description

As a member of the Sector team, the Segment Marketing Manager will support the Sector Director in the successful transition to a customer centric, value based, matrix model. She/he will be responsible for developing deep insight in segment markets, competition and buyers journey and turn these insights into value propositions and messaging in content, campaign and sales enablement materials. He/She will support day to day sales, Large Account development by building Account Based Marketing programs and provide support to segment initiatives.

What are your responsibilities?
  • Proactively support and complies with the Groups policy on Code of Business Ethics
  • Develop and leverage an in-depth understanding of customer (VOC) needs within the segment and support the Sector Director in developing Value Road Map(s) for the attainment of MP short term and long-term business objectives
  • Using the Value Road Maps, collaborate with Product Management in the establishment of customer/market centric value propositions and contribute to NVI process providing insights for innovation statements, go-to-market plans and business cases
  • Define the industry market size and MP opportunity space within the Segment; Monitor and capture industry (e.g. industry and government regulations, technology trends, macroeconomic conditions, business processes, customer challenges), track competitive activity and identify Next Best Alternatives (NBA)
  • Contribute to the development and execution of the sector marketing plan: turning sector business objectives in a go-to-market approach per segment, develop value mapping and audience framework, including persona and buyers’ journey, provide master content and develop with marketing teams effective messaging and value-based sales content. Develop the sales enablement framework with the relevant marketing and sales teams to deliver customer and segment centric and specific messaging and content for sales teams.
  • Work with account teams on marketing activation plans for large accounts (Account Based Marketing) in order to expand and globalize the business reach
  • Support Segment initiatives with marketing knowledge and segment insight
  • Accelerates the business growth and market acceptance of new value propositions
  • Cooperates with Key Opinion Leaders and large accounts to co-develop new Value Propositions, ensuring the Voice of the Customer in the NVI process and develop accounts to Strategic accounts
Your profile
  • 5+ years of experience in commercial or marketing role in B2B business. Strong domain knowledge of and experience within the target sector.
  • Good business acumen
  • Comfortable working with technical, scientists
  • Ability to translate quantitative data into actionable recommendations
  • Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
  • Ability to create value propositions and messaging strategies
  • Strong writing, communication, presentation development and delivery skills
  • Demonstrated skills in messaging and positioning offerings
  • Empathetic to buyers, customers, users and sales resources
  • Bachelor’s degree in science or technology discipline. Master Degree or MBA are preferred.
  • Multi language capabilities highly desired

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 bertram@konneqt.nl
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